{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"'PR Confidential' with Amanda Proscia of Lightspeed PR","description":"

Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes.


 Key Takeaways:

- Answers to common questions about PR

- The \"3 I\" formula

- Why do we need to keep making the case for PR?


Episode Timeline:

1:30 What inspired Amanda to write \"PR Confidential\"?

3:15 Are tech people open to learning about PR?

4:15 The difference between PR and advertising?

5:15 PR is more than writing press releases

6:15 The \"3 I\" formula for newsworthiness

7:30 What is good thought leadership?

10:00 Why do we have to keep selling the idea of PR?

13:45 Why \"PR Confidential\" is written like an advice column

15:00 The \"confidential\" parts of Amanda's book

16:24 The PR elevator pitch

18:00 \"PR Confidential Part 2: The sequel\"


This episode’s guest:

• Amanda Proscia on LinkedIn

• Download \"PR Confidential\" for free at Lightspeed PR and Marketing




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","author_name":"Global Results Communications"}