Gina Villarreal-Arcediano is an accomplished television journalist and investigative producer as well as the founder and CEO of Unleashed Advertising & Advocacy. She has over 25 years of experience in media, business development, and marketing at ABC, CBS, FOX, and NBC affiliates. Here, she emphasizes the importance of sending effective pitches, the power of telling authentic stories, and the benefits of aligning brands with nonprofits.
Key Takeaways:
Episode Timeline:
1:50 Gina’s transition to creating her own agency
3:06 How to create effective pitches
5:48 Providing a “full spectrum” of client offerings
7:00 The importance of a good media mix
8:28 The importance of authenticity in PR
11:41 Creating personal stories
14:41 The importance curiosity plays in effective storytelling
17:19 The benefits of supporting nonprofits
20:14 How to align a brand with a nonprofit
22:23 Gina’s future plans for Unleashed Advertising & Advocacy
This episode’s guest:
• Unleashed Advertising & Advocacy
Subscribe and leave a 5-star review:
Contact Us!
Thanks for listening!
","author_name":"Global Results Communications"}