This week on PR 360, we welcome Harvey Hudes, the founder and CEO of Caliber Corporate Advisers, one of the preeminent marketing communications firms in fintech and financial services. Since its founding in 2010, Caliber has assisted more than 270 portfolio companies, including asset management firms, growth-stage startups, and investors. Harvey shares how Caliber has succeeded at the difficult task of telling fintech stories and how it keeps up in a rapidly changing ecosystem.
Key Takeaways:
- Why traditional PR firms have a hard time with fintech
- How Caliber grew from a small business in a tiny New York apartment
- How Caliber chooses its clients
- Why fintech PR is about education
Episode Timeline:
1:30 Why don't most PR agencies understand fintech?
3:20 Fintech storytelling is complex.
4:00 It's ok to say “no” if a client isn't a fit.
5:00 Caliber's client “sweet spot”
6:30 How Caliber grew from a small business in a tiny New York apartment
8:30 Fintech is rapidly changing everything.
9:30 How does Harvey stay on top of such a rapidly changing ecosystem?
11:30 How do PR companies cut through in a world with so many communications platforms?
12:30 Caliber's Event Analyzer technology
13:45 When did Harvey know that Caliber was going to work?
15:35 What are the hardest fintech stories to tell?
17:00 A lot of fintech PR is about education.
18:00 How fast is the world of tech speeding up?
19:15 Generative AI
This episode’s guest:
• Harvey Hudes
• Caliber Corporate Advisers' Website
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