{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/62c4a96dcb74c5001291ae92?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Becoming a More Engaging Writer with Sean Lawless","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5dcc39baa20b6b9503a07b26/1622650630566-bf9b5c156ae1f87fe31853bbc4cf6029.jpeg?height=200","description":"<h2><strong>In This Episode…</strong></h2><p>In this week’s PR 360, we talk with Sean Lawless, Content Specialist at Global Results Communications. A little about Sean:</p><p><em>&nbsp;</em></p><p><em>Sean Lawless is a creative content specialist at Global Results Communications (GRC), responsible for conveying succinct client messaging across all channels, with a focus on writing impactful press releases, engaging blog posts, concise web copy and contributed bylines. A self-motivated leader with an extremely high capacity for retaining information, he is disciplined and always eager to tackle new challenges for clients. Before GRC, Sean was a technical writer at Conectrix, where he established the company’s online presence while developing case studies and managing campaigns. He then served as a creative writer (aka, the wearer of many hats) at TaxRise, where he took on a wide range of projects—from email campaigns and direct mail to restructuring its website and crafting advertising copy. Sean graduated from Kansas State University with a bachelor’s degree in English and creative writing</em></p><p><em>&nbsp;</em></p><p>&nbsp;<em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:05] Are you a coffee or tea drinker?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:57] Similar to ginger tea?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:22] Can you summarize your expertise?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:04] Why writing?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:30] Is it because you practice writing?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:04] How do you create good content?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[09:02] Is short-form content popular because of short attention spans?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:36] How can content specialists create interesting content and keep their clients engaged?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:26] Pallet cleanse your writing?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:47] How often do you experience writer’s block?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:22] How can PR pros improve their writing?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:38] Similarities between editing your writing and podcast</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[20:26] What is content going to look like in 2023?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[22:08] The press release effect on content?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[23:26] Fun question: What was your favorite children’s book as a kid?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[26:05] Final thoughts</p><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Sean Lawless</em> was our guest today.</p><p><strong>Episode Length: <em>27:05</em></strong></p><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><strong>Contact Us!</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://www.facebook.com/globalresults/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook</a>, <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a>, <a href=\"https://www.instagram.com/globalresults/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a>, and <a href=\"https://www.linkedin.com/company/global-results-communications-inc-\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>!</p>","author_name":"Global Results Communications"}