{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/628d4ab1c89a870015c6523a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Creating Compelling Video Content and Finding the Right Influencers with Fama Ndiaye","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5dcc39baa20b6b9503a07b26/1622650630566-bf9b5c156ae1f87fe31853bbc4cf6029.jpeg?height=200","description":"<h2><strong>In This Episode…</strong></h2><p>In this week’s PR 360, we talk with KWORLD MEDIA CEO Fama Ndiaye about video, video SEO, web3, influencer marketing, virtual and physical influencers, and more! A little about Fama:</p><p><em>Fama Ndiaye (originally from Senegal) began her career in Paris and New York, gaining unparalleled experience in the marketing space while establishing herself as a respected Korean beauty consultant. Currently working as the CEO of KWORLD MEDIA (a video marketing company and a digital platform dedicated to the rising Korean wave), she is widely known for co-founding KbeautyFest Live. Fama is setting a new standard for Korean beauty brands on how to communicate with consumers in this digital era.</em></p><p><br></p><p><em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:11] Are you a coffee or tea drinker?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:46] Can you summarize your expertise?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:26] What are some things PR pros need to know about video marketing?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:00] Are there ways for PR pros to generate user content?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:01] Is it more important for brands to create video content?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:27] How should PR pros create strategies around short-form and long-form video content?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:31] How do you create interesting content people want to watch?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[09:34] Are we going to be seeing more employee influencers??</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:48] Are there any tips to pitch influencers?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:22] Will web3 impact influencer marketing?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:40] Will there be physical and virtual influencers in the future?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:21] Will virtual influencers be region-specific?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[15:21] Should PR pros focus on the community aspect?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:31] Will there be new analytics for virtual influencers?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[17:16] How should the brand go about implementing NFTs?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:30] Fun question: What did you want to be when you grow up?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:14] Final thoughts</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Fama Ndiaye</em> was our guest today.</p><p><br></p><p><strong>Episode Length: <em>21:12</em></strong></p><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><p><br></p><p><strong>Contact Us!</strong>&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://www.facebook.com/globalresults/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook</a>, <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a>, <a href=\"https://www.instagram.com/globalresults/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a>, and <a href=\"https://www.linkedin.com/company/global-results-communications-inc-\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>!</p><p>&nbsp;</p>","author_name":"Global Results Communications"}