{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/62741a1c5798790017dedc03?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Finding the Right Influencers and Growing Your Organic Reach with Kaitlin Rodriguez","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5dcc39baa20b6b9503a07b26/1622650630566-bf9b5c156ae1f87fe31853bbc4cf6029.jpeg?height=200","description":"<h2><strong>In This Episode…</strong></h2><p>On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing.&nbsp;We talk about influencer marketing, organic reach, paid reach, social audio, and more!</p><p>&nbsp;</p><p><em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:09] Are you a coffee or tea drinker?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:20] Any favorite coffee or tea brands?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:43] Can you summarize your expertise?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:16] What should PR pros know about organic reach in 2022?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:58] Are there any tips or advice for using organic reach with paid reach?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:46] When talking about collaboration is that with influencers or your team?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:58] How do you not keep yourself from being siloed?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:28] Can working with influencers help your organic and paid reach?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:11] Could you use employee influencers for organic reach?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:31] What has changed in influencer marketing?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[11:20] How do you find the right influencer?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:43] How do you start the collaboration process?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:12] How do you define a good influencer campaign?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[15:18] What is the future of influencer marketing?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:18] Is social audio going to be apart of organic reach?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:07] Would this be based on your industry, too?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:43] Fun question: If you were not a PR pro, what profession would you be in instead?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[20:04] Favorite thing to bake?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[20:46] Final thoughts</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Kaitlin Rodriguez</em> was our guest today.</p><p><br></p><p><strong>Episode Length: <em>21:58</em></strong></p><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://www.facebook.com/globalresults/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook</a>, <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a>, <a href=\"https://www.instagram.com/globalresults/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a>, and <a href=\"https://www.linkedin.com/company/global-results-communications-inc-\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>!</p><p>&nbsp;</p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}