We talk with Bill Coletti all about brand reputation and crisis communications. We talk about soft assets and cancel culture while discussing how to effectively manage a crisis. Should you have a hard and digital copy of a crisis plan? How does cancel culture impact a crisis?
Show Notes
· [01:17] Are you a coffee or tea drinker?
· [02:41] Can you summarize your expertise?
· [03:15] How has crisis comm changed over the years?
· [04:42] How does corporate crisis impact a company's reputation?
· [05:55] Is there any way to de-escalate bad brand reputation?
· [07:39] How should PR pros create a crisis plan in a post-pandemic world?
· [09:05] Should you have a hard copy and a digital copy of a crisis plan?
· [10:08] What are some key tips to successfully manage a crisis?
· [11:17] Should we think of brand reputation and crisis management as yin and yang?
· [12:51] How do PR pros manage a good reputation with their customers?
· [14:14] Is there a way to minimize cancel culture during a crisis?
· [16:16] How can PR pros manage the soft assets of brand reputation?
· [18:07] Is there anything that PR pros should avoid when talking about brand reputation?
· [20:14] How do you skirt the line between telling the truth and company’s secret?
· [21:58] How can PR pros repair trust?
· [23:28] Should PR pros add cancel culture to their crisis plan?
· [25:07] What’s the future of brand reputation?
· [27:21] Do you think there will be any impact with Web3?
· [28:48] Fun question: What strategies would you like done away within crisis comm?
· [30:00] Final thoughts
· Bill Coletti was our guest today.
Episode Length: 31:01
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