{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/620308c33583970013beaef3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Discussing the Nuance of Brand Credibility with Flackable’s President Brian Hart","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5dcc39baa20b6b9503a07b26/1622650630566-bf9b5c156ae1f87fe31853bbc4cf6029.jpeg?height=200","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with Brian Hart about reputation management. In a society full of new controversies every week, brands need to walk a fine line between adding to the conversation and staying away from controversies. We talk about how to maintain an excellent reputation and what to do when things go bad.</p><p>&nbsp;</p><p><em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:17] Are you a coffee or tea drinker?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:32] Can you summarize your expertise?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:03] What have been the bigger themes in brand credibility?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:03] How can brands avoid that credibility hit?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[09:30] How do brands stay on top of everything and keep a good standing online?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:47] What’s going to be the biggest threat to credibility?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[15:48] Is there any way for brands to avoid cancel culture?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:14] Is social good and cancel culture leading us into a more neutral stance?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[20:08] Should PR pros create a credibility plan?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[29:42] Do you have any other tips for brands to keep their credibility good?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[33:31] Fun question: If you could create a tool to make brand credibility easy, what features would it have?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[37:04] Final thoughts</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Brian Hart</em> was our guest today. Learn more about <a href=\"https://flackable.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Flackable</em></a><em>.</em></p><p><br></p><h2><strong>Episode Length: <em>38:50</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong>&nbsp;</h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://www.facebook.com/globalresults/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook</a>, <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a>, <a href=\"https://www.instagram.com/globalresults/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a>, and <a href=\"https://www.linkedin.com/company/global-results-communications-inc-\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>!</p><p>&nbsp;</p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}