{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/61dded5e8657180013aecc86?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Shining a Light on Employee Excellence with Bloomberg’s Head of Innovation Communication Chaim Haas","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5dcc39baa20b6b9503a07b26/1622650630566-bf9b5c156ae1f87fe31853bbc4cf6029.jpeg?height=200","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with Bloomberg’s Head of Innovation Communication Chaim Haas about influencer marketing within a company. We talk about why it’s important to find the right employees and show their excellence. We talk about tips to get them to say what’s important and not anything confidential.</p><p>&nbsp;</p><p><em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:50] Are you a coffee or tea drinker?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:27] Can you give a brief overview about your expertise?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:11] How have you enhanced the tech and investment side of Bloomberg?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:23] How do you leverage open source for Bloomberg?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:50] How do you do influencer marketing within Bloomberg?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:04] What advice do you for PR pros doing influencer marketing within their own company?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:24] Should PR pros be creating guidelines for influencers?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:19] Employee influencers gives another avenue for content?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[22:15] What have you learned from doing Innovation Communication at Bloomberg?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[27:52] Fun question: What is one of the most interesting stories from Bloomberg?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[30:44] Final thoughts</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Chaim Haas</em> was our guest today. Learn more about <a href=\"https://www.bloomberg.com/company/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Bloomberg</em></a> and its <a href=\"https://www.techatbloomberg.com/\" rel=\"noopener noreferrer\" target=\"_blank\">engineers</a>.</p><p><br></p><h2><strong>Episode Length: <em>33:41</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p>&nbsp;</p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}