{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/61c21ee18ebfa50015c3e2b1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Discussing the Changes to Influencer Market with Fit Body App’s Chief Marketing Officer Lia Haberman","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5dcc39baa20b6b9503a07b26/1622650630566-bf9b5c156ae1f87fe31853bbc4cf6029.jpeg?height=200","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with Fit Body App’s CMO Lia Haberman about the influencer industry. We discuss the issues of finding influencers as a small team, how influencer marketing is changing, and how changes in content and social media affect influencer marketing.</p><p>&nbsp;</p><p><em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:52] Are you a coffee or tea drinker?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:38] Can you give a brief overview of your expertise?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:35] Are we going to see influencer marketing become more niched?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:11] So, influencers will use their own website more than social media?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:45] Is it going to be harder for PR pros to find influencers?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:59] Are we seeing a greater diversification of influencers?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:27] What shifts are we seeing in the social media industry?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[11:13] Photographers seem to be given the bad break when it comes to Instagram?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:12] Do you see drop-in/ drop-out audio and video being the dominant content?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:10] It is more that we are seeing a symbiotic relationship between audio and video?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[17:05] Are we going to see Clubhouse strategies similar to what Twitch steamers are doing?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[23:15] Are there any best practices for getting influencers?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[28:28] What is the future of influencer marketing?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:42] Are we seeing PR pros finding their niche within influencers?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[33:34] Fun question: If you could start over a be an influencer, what industry would you want to be in?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[34:23] Final thoughts</p><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Lia Haberman</em> was our guest today. Learn more about <a href=\"https://fitbodyapp.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Fit Body App</em></a>.</p><p><br></p><h2><strong>Episode Length: <em>32:17</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><p><strong>Contact Us!</strong>&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p>&nbsp;</p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}