{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/61704c1891d9bf0019f438fe?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Understanding the Finer Details in Crisis Communication with Joe McLeod","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5dcc39baa20b6b9503a07b26/1622650630566-bf9b5c156ae1f87fe31853bbc4cf6029.jpeg?height=200","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with Joe McLeod about crisis communication. In every busy business, there needs to be a crisis plan. This week we discuss how to create an effective crisis plan, how the pandemic has changed it, what’s the difference been an issue and a crisis, things to avoid, and appealing to their emotion of logic.</p><p>&nbsp;</p><p><em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:51] Are you a coffee or tea drinker?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:28 ] Can you give an overview of your expertise?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:42] What is an effective crisis comm plan?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[09:13] How has the pandemic changed crisis comm plans?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[11:58] How do PR pros tell the difference between a crisis and an issue?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:18] Is there a way to judge the severity of a crisis?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:40] How can PR pros reason with those people that are upset?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:07] Should PR pros appeal to the emotion or logic?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:03] What are some things to avoid when writing a crisis plan?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[20:23] Are there any groups of people that will not be reached?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[23:33] What does the future of crisis comm look like?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[25:44] Fun question: If you could automate crisis comm, where would you automate it?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[26:59] Final thoughts</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Joe McLeod</em> was our guest today. Learn more about <a href=\"https://mcleodcommunications.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>McLeod Communications</em></a>.</p><p><br></p><h2><strong>Episode Length: <em>29:19</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><strong>Contact Us!</strong></h2><p>&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p>&nbsp;</p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}