{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/615b84e81ccc730012f4ff9d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Getting to know non-profits, Caused Based Marketing, and Golden Rule Charity’s President Paula Robison","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5dcc39baa20b6b9503a07b26/1622650630566-bf9b5c156ae1f87fe31853bbc4cf6029.jpeg?height=200","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with Golden Rule Charity’s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing.</p><p>&nbsp;</p><p><em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:46] Are you a coffee or tea drinker?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:18] Can you explain your expertise?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:42] How has Golden Rule helped those in need?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:17] How does Golden Rule recruit their board members?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:20] Can you explain the fundraising and funder side of Golden Rule?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:18] How do PR pros effectively target the right business for fundraising?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:03] did you use software like Zoom or other apps to communicate?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:07] How does Golden Rule Charity issue grants to beneficiaries?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:13] How has Golden Rule changed?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[15:52] What is caused based marketing?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:43] Is caused based marketing different from traditional marketing?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:10] How is Golden Rule Charity leveraging cause based marketing?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:30] Is Golden Rule going to testing any new form of content like podcasting?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[21:19] Fun question: What is your Golden Rule?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[22:23] Final thoughts</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Paula Robison</em> was our guest today. Learn more about <em>Golden Rule Charity</em>.</p><p><br></p><h2><strong>Episode Length: <em>23:11</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p>&nbsp;</p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}