{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/61293279ef44ed00132476af?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Getting a Better Understanding of the Podcast Industry with Kitcaster Co-founder Brandy Whalen","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5dcc39baa20b6b9503a07b26/1622650630566-bf9b5c156ae1f87fe31853bbc4cf6029.jpeg?height=200","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more!</p><p>&nbsp;</p><p><em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:50] Are you a coffee or tea drinker?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:55] Can you give a brief overview of your expertise?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:49] What do brands not understand about podcasting?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:21] Brand do not understand that they can do internal podcasts only?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:49] How should brands approach podcasters and how should podcasters approach brands?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:17] How should podcasters and brands approach ads, should it be long term or short term?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:14] What should podcasters and brands figure out on how to use drop-in/drop-out audio?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:34] Should we be thinking of podcasting like Youtube videos and Clubhouse like live streaming?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:08] How should PR pros go about pitching their influencers to podcasters?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:52] Should PR pros increase their ad spend on podcasts?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[17:17] What tools should PR pros use to repurpose podcast content?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:47] Do you use any tools for transcriptions?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:38] What are some tips for PR pros who are wanting to start a podcast?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[24:31] Fun question: If you were to start a brand new podcast, what would it be?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[25:50] Final thoughts</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Brandy Whalen</em> was our guest today. Learn more about <a href=\"https://kitcaster.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Kitcaster</em></a>.</p><p><br></p><h2><strong>Episode Length: <em>27:00</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p>&nbsp;</p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}