{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/60da004f4b20e2001b852627?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Finding the Harmony in SMM, SEO, and Content Creation with Awario’s Elizabeth Shydlovich","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with <a href=\"https://awario.com/?utm_source=PR-360&amp;utm_medium=podcast&amp;utm_campaign=PR-360\" rel=\"noopener noreferrer\" target=\"_blank\">Awario’s</a> Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like.</p><p>&nbsp;</p><p><em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:54] Are you a coffee or tea drinker?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:25] Can you give a brief description of your expertise? </p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:59] Is SMM getting harder or more expensive? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:14] Is it hard for small businesses or big brands to get organic reach?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:27] Is SEO, SMM, and content closely tied together now?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:29] How will drop-in/drop-out audio be incorporated into SMM?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:47] Are we going to have separate strategies for podcasting and drop-in/drop-out audio?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[11:03] Are PR pros going to have to learn how to edit audio and video?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:41] What is the new frontier for SEO? </p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:33] Fun question: If you could create a new way of tracking people what would it be?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:00] Final thoughts</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Elizabeth Shydlovich</em> was our guest today. Learn more about<a href=\"https://awario.com/?utm_source=PR-360&amp;utm_medium=podcast&amp;utm_campaign=PR-360\" rel=\"noopener noreferrer\" target=\"_blank\"> <em>A</em>wario</a></p><p><br></p><h2><strong>Episode Length: <em>17:03</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong>&nbsp;</h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p>&nbsp;</p><p>Thanks for listening!</p><p>&nbsp;</p>","author_name":"Global Results Communications"}