{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/60d0bd2e1fd3e40012765af2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Simply Creating Authentic Messaging with Incture’s Sowmya Moni","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with Incture’s Sowmya Moni about go-to-market strategies, education content, influencers, authentic storytelling, and how to be simple when explaining products to customers. It’s important to keep things simple and to keep your message authentic!</p><p>&nbsp;</p><p><em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:06] Are you a coffee or tea drinker? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:49] Can you give a brief overview of your expertise?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:11] How has marketing enterprise tech changed in 2021?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:51] How have shortages hurt marketers? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:37] How has the popularity of a product as a service change the marketer's market for their products?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:34] So, marketers should try to beta test their products?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:03] Should marketers use influencers to create educational content?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[11:44] How has the go-to strategy in marketing change in the tech industry?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:56] How will the go-to strategy change for future marketers?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:14] How do you create effective storytelling?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:03] Should advertising products be going back to basics for marketers?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[21:00] Should marketers explain their products in simple terms?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[22:04] How do you keep a high-functioning team motivated in a hybrid business environment?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[24:10] Fun question: If you could create a new way to market products what would it be? </p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[25:02] Final thoughts</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Sowmya Moni</em> was our guest today. Learn more about <a href=\"https://incture.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Incture</em></a>.</p><p><br></p><h2><strong>Episode Length: <em>26:34</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong>&nbsp;</h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p>&nbsp;</p><p>Thanks for listening!</p><p>&nbsp;</p>","author_name":"Global Results Communications"}