{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/60be4f8fef404f001a31063d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":" Understanding how to Author Your Brand with Hahn Public’s Owner Jeff Hahn","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with Hahn Public’s Owner Jeff Hahn about brand crafting and message development. We discuss how to do it, what are the first steps in developing a brand, and why PR pros should look at themselves as authors, not storytellers.</p><p>&nbsp;</p><p><em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:50] Are you a coffee or tea drinker?&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:14] Can you give a brief intro to your expertise?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:43] Has it be easier or harder to craft messages in 2020?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:34] Is there a way for PR pros to understand what messages to write and what not to write on?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:04] Does that mean brands have to “choose a side” politically?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:01] When it comes to crafting a message do PR pros have to understand the different mediums?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:41] Should PR pros care about audio or a different medium when it comes to Twitter?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:00] What are some common misconceptions about brand crafting?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:50] Is it harder for PR pros to create or craft a brand?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[15:02] How do PR pro start to craft a brand?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[20:05] PR pros almost seem to be character or brand building?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[22:35] What’s the future of brand crafting and message development? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[25:16] Fun question: If you could create your own brand crafting for yourself, what would it be?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[26:07] Final thoughts</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Jeff Hahn</em> was our guest today. Learn more about <a href=\"https://hahnpublic.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Hahn Public</em></a>.</p><p><br></p><h2><strong>Episode Length: <em>28:00</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong>&nbsp;</h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p>&nbsp;</p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}