{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/60775aeeed97e6547cad5b10?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Pivoting to the Changes and Audio Content with JMAC PR’s Principal John McCartney","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with John McCartney from JMAC PR. We discuss the changes in the PR industry, difficulty in contacting journalists, product announcements, Clubhouse, content, and more!</p><p><br></p><p><em>Show Notes</em></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:45] Are you a coffee or tea drinker? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:21] Can you give our audience a quick rundown of your expertise?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:38] How have PR pro met the changes from 2020 and 2021?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:32] Are some of the weaknesses for PR pros was not being able to call a journalist and internal comms? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:20] Have product announcements changed as well?</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:11] Has social media been a lifeline for PR pros?</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:28] Clubhouse has exploded on the scene, should PR pros or brands get their Clubhouse accounts?</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:35] Or should PR pros wait because everyone else is copying Clubhouse?</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[15:27] Is the audio format for content a new option for PR pros?</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:27] What is the future of tech PR?</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[17:31] Fun question: If you could create a Clubhouse like a social network, what would it be? </strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:12] Final thoughts</strong></p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>John McCartney</em> was our guest today. Learn more about <a href=\"https://www.jmacpr.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>JMAC PR</em></a>.</p><p><br></p><h2><strong>Episode Length: <em>19:12</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p><br></p><p><strong>Thanks for listening!</strong></p><p><br></p>","author_name":"Global Results Communications"}