{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/6033edcaab69226c5aa3267c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Thriving in 2021 by Creating the Right Visual Identity for Your Brand with Birk Creative’s Jinja Birkenbeuel","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with Birk Creative’s Jinja Birkenbeuel about digital content, podcasts, hiring the right PR pro for your business, visual identity, digital transformation, 2021, video content, and multi-brand strategy.</p><p><br></p><p><em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:41] Are you a coffee or tea drinker? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:17] What challenges did businesses face in 2020?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:19] Are we in a more exclusively digital world? </p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:38] Should businesses create guidelines for their visual identity? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:05] Has it changed where PR pros are creating all digital collateral?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[24:00] What do brands and PR pros miss from a multi-brand strategy?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[25:58] What do you look for when you’re hiring a PR pro?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[27:08] Will we see a shift in more brands starting or being guests on podcasts?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[32:02] Should PR pros become a producer of audio or video content?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[34:25] How important is it for digital transformation in 2021?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[36:56] 2021 is the sequel of 2020?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[39:34] What is one person you would like to interview on your podcast? </p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[41:18] Final thoughts</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Jinja Birkenbeuel</em> was our guest today. Learn more about <a href=\"https://www.birkcreative.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Birk Creative</em></a>.</p><p><br></p><h2><strong>Episode Length: <em>42:16</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong>&nbsp;</h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p><br></p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}