{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/5f8f5471553d4743efcd7aeb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Using the Right Content for Your Content Ads with inPowered’s Chelsea Waite","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with inPowered’s about content advertising, digital ads, puppies, podcast analytics, SEO, data collection, consumer fears on their data being collected, and where the future or ads is going. </p><p><br></p><p><em>Show Notes</em></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:54] Are you a coffee or tea drinker? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:20] Can you tell our listeners about inPowered?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:26] Are you an “all-in-one” business for advertising?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:51] What does differential inPowered from your competitors? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:56] So, inPowered can give PR pros the right data, as long as they have goals?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:48] Does inPowered also help with SEO?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:41] What have you seen from digital ads from this year and previous years? Is it getting better or worse?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:41] Has AI played a bigger role in digital advertising?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:38] How can inPowered help PR pros make their ads better and keep customer's worries about privacy low?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:24] How has Apple’s iOS 14 made getting ads to their right people better or worse?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[11:46] Do you think all these recent changes in the way marketers and PR pros collect data make digital ads better?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:18] How can PR pros and marketers create the right content for their ads?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:16] Do you think PR pros should be more transparent about how much data is collected on consumers?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:53] For 2020 and beyond where do you see content advertising and digital ads going?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:16] What would you like to see changed or become better for digital ads?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:25] Fun question: If you could create an ad campaign for yourself, what would it be?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:20] Final thoughts </p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Chelsea Waite</em> was our guest today. Learn more about <a href=\"https://inpwrd.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>inPowered</em></a>.</p><p><br></p><h2><strong>Episode Length: <em>20:09</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong>&nbsp;</h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p><br></p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}