{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/5f459cd81365744deca9c7c6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Craft the Right Messaging for Cybersecurity with Zadara’s Lauren Koszarek","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with Zadara’s Vice President of Communications Lauren Koszarek about everything you need to know about cybersecurity. It’s a great episode giving PR pros tips and tricks to craft better messaging around these topics and how to better protect the company PR pros work for. </p><p><br></p><p><em>Show Notes</em></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:00] Are you a coffee or tea drinker?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:10] Any favorite ones (coffee)?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:25] What are your most interesting stories in the cybersecurity industry?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:54] You mentioned “black hats,” are there different kinds of “hats?”</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:51] Where do you PR pros fall short when it comes to crafting messaging around cybersecurity?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:46] Are there ways PR pros can build that trust?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:06] Has crafting better messaging around cybersecurity is the cause of high profile data breaches?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:20] How can PR pros make a compelling story without being boring?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[09:40] How can PR pros make compelling stories with influencers in the cybersecurity industry?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:27] Is it different working with hackers as influencers than any other industry?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[11:17] Do you have tips for PR pros to write a better crisis plan for cybersecurity?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:10] How can brands educate their customers better about how they are protecting their data?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[15:29] How can small e-commerce sites message to their customers on how they are protecting customer’s data?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:58] How do PR pros educate their employees about cybersecurity?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:26] For PR teams what are some best practices to better protect social media accounts?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:41] Who is your favorite tech inventor/hacker? </p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[20:19] Final thoughts? </p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Lauren Koszarek</em> was our guest today. Learn more about <a href=\"https://www.zadara.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Zadara</em></a>.</p><p><br></p><h2><strong>Episode Length: <em>22:19</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong>&nbsp;</h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p><br></p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}