{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/5f36aa6487e5ae787abf5a56?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Changing Media Newsroom with Global Results Communications’ Anne Milo Shanahan","description":"<h2><strong>In This Episode…</strong></h2><p>We talk with our very own Anne Milo Shanahan about how the newsroom is changing. We also talk about journalism, the shrinking newsroom, and the best ways to reach journalists. </p><p><br></p><p><em>Show Notes</em></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:43] Are you a coffee or tea drinker? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:08] What does the journalism industry look like in 2020?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:23] Could the shrinking newsroom be attributed to the public distrust towards journalists?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:36] Has independent journalists also helped with the shrinking of the newsroom? &nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:00] What are some of the best practices for media outreach?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[11:06] What’s the best way of emailing journalists?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:20] Is it good practice to read journalist stories?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:13] Should you use email templates?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:22] What are some good tips for pitching to the media?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[15:24] Do you recommend tools on monitoring the media hits?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:14] How do you maximize the media exposure once you get the media hit?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[17:19] What are some extra steps to make the media hits count?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:17] How do you further cultivate that media relationship?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[21:26] Has media outreach expand to YouTubers, Podcasters, and Bloggers?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[22:33] How has it affect PR pros finding the small or more niche media outlets?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[24:12] Should PR pros become journalists?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[26:08] Do you think PR pros will be creating their newsrooms?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[27:42] What would be your dream client? &nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[28:54] Final thoughts </p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Anne Milo Shanahan</em> was our guest today. Learn more about <a href=\"https://www.globalresultspr.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Global Results Communications</em></a>.</p><p><br></p><h2><strong>Episode Length: <em>31:19</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong>&nbsp;</h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p><br></p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}