{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/5eda89ab7396375f81ebfb79?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Navigating Live Streaming and Post Pandemic Messaging with Sarah Evans","description":"<h2><strong>In This Episode…</strong></h2><p>Navigating this post pandemic strategy for your client/business can be difficult. This episode we talk with Sarah Evans about live streaming, digital ads, community content, and how she’s an expert list maker. Enjoy!</p><p><br></p><p><em>Show Notes</em></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:10] Are you a coffee or tea drinker? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:26] What are some of your favorite tea?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:43] What have been some of your more memorable successes?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:30] What’s your feeling about the PR industry in this time of uncertianity? &nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:30] What is the state of branding in 2020?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:48] How has the strategy changed for branding since COVID-19?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:44] What do you think are the biggest hurdles for digital PR strategies?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[09:58] Have you seen that most companies have put their digital ads on hold?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:34] Do you think it’s wise to reallocated away from paid ads?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[11:23] How should PR pros advertise for the post pandemic</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:53] Could listening through ads help with your customers needs?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:10] Do you think for the post pandemic messaging there should be phases?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[15:11] Do you think live streaming is here to stay?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:38] What is some advice for those wanting to get into live streaming for the first time?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:21] Do you think podcasting can be another avenue for business to get their message out?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:25] What is the digital PR landscape going to look like once the lockdown is over?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[20:44] Are we seeing a rise in community focused content?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[21:56] Are we finally seeing a tipping point in digital only collateral?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[22:55] How would you brand yourself from a post pademic perspective?&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[24:14] Final thoughts </p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Sarah Evans</em> was our guest today. </p><p><br></p><h2><strong>Episode Length: <em>25:16</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong>&nbsp;</h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p><br></p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}