{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/5eda8893f4ebcb5cb44b55b0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Getting the Right Message Out at the Right Time with City of Lake Forest Jon Volzke","description":"<h2><strong>In This Episode…</strong></h2><p>This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy! </p><p><br></p><p><em>Show Notes</em></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:58] Are you a coffee or tea drinker? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:28] What was one of your most memorable news stories? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:05] What led you to switch from being a reporter to a PR pro?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:52] How has being a reporter given you an advantage of being a PR pro? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:52] Were there any disadvantages to being a reporter?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[05:31] How did you overcome those disadvantages?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:21] What was more difficult, investigating stories or answering questions from reporters?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[09:54] What do you think PR pros do wrong when talking to reporters?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:28] Do you think the future of media relations will be talking directly to your constituents through live streaming?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:33] PR pros are becoming more of the gatekeepers?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:21] Should future PR pros become video editors and audio editors?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[15:45] The news agencies need their PR firm?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[17:00] How do you think PR will change due to recent events?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:41] Is being authentic and having the right content the future of PR?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[20:09] Is it more difficult to get the right message out?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[22:21] Do you think there is a cadence for not overwhelming people?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[23:36] Has there been a bigger push to look at or update the crisis plan?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[26:43] You did a crisis plan on the fly?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[28:14] Do you think this pandemic will push the city and agencies for better collaboration?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[29:20] Do you think there will be the death of physical collateral?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[32:07] If you could the PR rep for anyone in history, who would it be? &nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[32:58] Final Thoughts?</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Jon Volzke</em> was our guest today. Learn more about <a href=\"https://www.lakeforestca.gov/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>the</em> <em>City of Lake Forest</em></a>.</p><p><br></p><h2><strong>Episode Length: <em>34:14</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong>&nbsp;</h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p><br></p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}