{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/5ebc2125acc4e07e18f210ac?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Discussing How the PR Field is Changing with Ron Culp","description":"<h2><strong>In This Episode…</strong></h2><p>This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives.&nbsp;We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more! </p><p><br></p><p><em>Show Notes</em></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:05] Are you a coffee or tea drinker? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:56] How hard was it to make a transition from reporter to a PR pro?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:40] What was the secret behind your most successful campaign?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[07:07] Having a limited budget did that help train yourself to work with what you have? </p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:24] How have universities kept up with the PR industry?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[09:40] Are there some weaknesses that universities and professors have when it comes to teaching the next generation of PR pros?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:40] Could using online learning be a tool to help students use live streaming professionally?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:37] What are some mistakes leaders make when creating the messaging strategy?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:28] What are some of the most important metrics that senior management should care about?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:41] Has podcasting and live streaming changed the way that PR pros communicate to their customers?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[20:36] Has recent events changed the way PR pros message to their customers?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[23:21] Could there be a bigger push for employee influencers?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[25:21] Has there been a negative aspect of doing online meetings and has it damaged relationships for PR pros?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[27:41] Is there a bigger need for crisis comm because of the recent events?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[29:03] What changes do you want to see in the PR industry?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[30:33] What advice do you have for students wanting to get into the PR field?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[31:31] Final thoughts? </p><h2><br></h2><h2><strong>People, Games, and Companies, We Mentioned in the Show</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Ron Culp</em> was our guest today.</p><p><br></p><h2><strong>Episode Length: <em>32:41</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong>&nbsp;</h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p><br></p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}