{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/5ea8ea27570a972b7bc54b54?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Get the Best Advice for Media Training and Crisis Comm from CommCore’s Andy Gilman","description":"<h2><strong>In This Episode…</strong></h2><p>Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches.</p><p><em>Time Stamps</em></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:06] Are you a Coffee or tea drinker?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:57] Tell our listeners a little about CommCore?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:35] Did you help manage the Tylenol crisis?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[04:32] What are the biggest pain points for PR pros in 2020?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:24] Have you seen the message pivoting from selling a product to community building?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:35] Do you think PR pros are getting reacquainted with their crisis plan?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:16] How does someone start to write a crisis plan?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:19] Is there some type of quick way to create a crisis plan in a crisis?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:12] Do you think have templates for the major social media platforms good for a crisis plan?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[17:47] Should you have multiple templates for the same crisis?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:30] Is live streaming and podcasting going to be part of the crisis plan?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[20:44] Live streaming becoming a bigger part of the PR messaging plan.</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[21:30] How has 2020 brought crisis comm to the forefront?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[23:54] Do you think media training will now include live streaming?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[25:36] What are some common mistakes people make when talking to the media?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[29:09] Do you think this is the right time for non-profits, governments, pharma cos, and tech companies to step up their PR presence?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[30:59] Fun Question: Are there any odd ways you stop yourself from saying verbal crutches?&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[33:21] Final thoughts?</p><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Learn more about <a href=\"https://www.commcoreconsulting.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>CommCore</em></a></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Andy Gilman</em> was our guest today.</p><p><br></p><h2><strong>Episode Length: <em>34:52</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><strong>Download Options</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><strong>Contact Us!</strong></h2><p>&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p><br></p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}