{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/5ea8e92c7d371f0c6419ec94?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Delivering Your Message In a Time of Crisis with Lakeland City Commissioner Chad Mcleod","description":"<h2><strong>In This Episode…</strong></h2><p>This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more!</p><p>&nbsp;</p><p><em>Time Stamps</em></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:09] Are you a coffee or tea drinker?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[02:05] Why did you decide to run for office?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:51] Can you give us a brief over about your responsibilities?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:38] What is the process of writing a crisis plan?&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:23] When you’re writing the crisis plan, what officials or agencies do you collaborate with?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:13] Do you have a spreadsheet or document of the media contacts you want to talk to first?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:32] Do you write your press releases before a crisis?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[14:41] Do you use different mediums to get the message out for different generations?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:23] Do you factor in the different social media templates for the crisis plan?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:50] Do you use different spokespersons or influencers to reach different generations?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[21:38] How has live streaming playing a part in the overall crisis strategy?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[23:42] Do you think businesses should be using LinkedIn live more?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[29:12] Do you think governments are going to use podcasting more for communicating with the people they serve?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[33:19] Do you think podcasting will be the new “fireside chats?”</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[34:50] What other forms of digital communication have you found effective getting your message across?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[37:19] How do you combat misinformation?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[40:22] How do you handle criticism, and how do you go about implementing those changes?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[42:14] Do you have advice for other elected officials on creating a crisis plan?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[43:51] Final thoughts?</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Learn more about <a href=\"https://prandpolitics.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>PR &amp; Politics</em></a></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Chad Mcleod</em> was our guest today.</p><p><br></p><h2><strong>Episode Length: <em>45:08</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><strong>Contact Us!</strong></h2><p>&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p><br></p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}