{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/5e78d36ae8e6671f520cc19a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Putting the Social in Social Media with Neal Schaffer","description":"<h2><strong>In This Episode…</strong></h2><p>Hi everyone! Today, we are looking to learn from our guest Neal Schaffer as we talk about social media, content and management tools. We also chat about influencers, data caps and more! Enjoy!</p><p><br></p><p><em>Time Stamps</em></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:52] Are you a coffee or tea drinker?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[01:31] What’s your favorite social media right now?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:58] What do you think the state of social media is in right now?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:38] LinkedIn has a great organic reach, what do you think of LinkedIn’s organic reach?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[10:17] With COVID-19, do you think PR pro will have to find a way to pivot to only digital initiatives?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[12:26] What does influencer marketing look like in 2020?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[16:11] Talking about working in the gaming industry and influencers</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[17:34] Talking about a new way of doing influencer marketing</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[19:40] What are the best social media management tools out there?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[22:03] For those PR pros wanting to make graphics, do you think Canva is the best software for them?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[24:12] What do you expect to see from social media companies in 2020?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[27:23] Do you think social networks are going more niche?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[28:56] Do you think the legacy social media companies have hurt the industry from their previous missteps?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[32:17] What do you think are some common mistakes companies make when using social media?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[34:12] Most businesses are leery of new social networks</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[36:41] What hurdles and challenges are PR pros going to face this year?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[38:14] Do you think colleges are equipped to keep up with the changes in digital marketing?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[41:59] Do you think live streaming will be the next “hype” content?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[44:14] Do you think businesses will look to create podcasts as another avenue for content?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[50:12] If you could create a social network, what would you create?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[51:27] Final thoughts</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Buy his book <a href=\"https://nealschaffer.com/ageofinfluence\" rel=\"noopener noreferrer\" target=\"_blank\"><em>The Age of Influence – The Power of Influencers to Elevate Your Brand</em></a></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Neal Schaffer</em> was our guest today.</p><p><br></p><h2><strong>Episode Length: <em>53:04</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Direct Download: Right-click <a href=\"https://open.acast.com/public/streams/5dcc39baa20b6b9503a07b26/episodes/5e78d36ae8e6671f520cc19a.mp3\" rel=\"noopener noreferrer\" target=\"_blank\">here</a> and click “Save As” for a direct download.</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe to <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast player</a> for free!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong>&nbsp;</h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p><br></p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}