{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/5e691f79adf575a35115f5df?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Capitalize on Hot Stories with Ed Finegold Part 2","description":"<p>This is part two of Ed Finegold’s interview with PR 360. We continue our discussion on how to manage a story when it goes hot. We also discuss further on the importance of keeping people in a company aware of the marketing efforts, why there is not “bad” stories and more! Enjoy!</p><p><br></p><p><em>Time Stamps</em></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[00:42] Q1: How can teams accurately record the impact of a hot story?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[03:38] Q2: Is there some ways to keep the momentum going?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[06:19] Q3: Is it better to have small core team for handling hot stories?&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[08:03] Q4: It seems like a smaller team can pivot when needed?&nbsp;&nbsp;</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[09:37] Q5: How do you effectively message to company the PR/marketing efforts?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[13:47] Q6: How difficult can it be to generate buzz?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[18:11] Q7: What is one thing you would like to our listeners?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[20:01] Q8: What are some skills that Comm Directors should brush up on?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[22:06] Q9: Do you think bad movies, shows, books teach you what not to do?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[24:47] Q10: Understand the audience when creating content?</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[25:19] Q11: Final Thoughts?</p><h2><br></h2><h2><strong>People and Companies, We Mentioned in the Show</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Ed Finegold</em> was our guest today.</p><p><br></p><h2><strong>Episode Length: <em>26:44</em></strong></h2><p>Thanks so much for tuning in. Join us again next week for another episode!</p><h2><br></h2><h2><strong>Download Options</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Direct Download: Right-click here and click “Save As” for a direct download.</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen and subscribe on <a href=\"https://plinkhq.com/i/1496390646?to=page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you enjoyed this episode, leave us a review!</p><h2><br></h2><h2><strong>Contact Us!</strong></h2><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you want to get involved, leave us a comment!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit us and give us a ‘like’ on our <a href=\"https://www.facebook.com/globalresultscommunications/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook page</a>!</p><p>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on <a href=\"https://twitter.com/globalresults\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a><em>.</em></p><p><br></p><p>Thanks for listening!</p>","author_name":"Global Results Communications"}