Andy Ramage is a former professional footballer who, following a career-ending injury, went on to establish two successful financial brokerages.
After taking a transformative break from alcohol, Andy experienced profound changes in his mind, body, career, and overall life. Now, a decade later, he is widely regarded as one of the world’s leading alcohol-free performance coaches.
Andy is the best-selling author of The 28-Day Alcohol-Free Challenge and Let’s Do This! How to Use Motivational Psychology to Change Your Habits for Life. His influential TEDx talk, The Limitless Pill, has inspired countless individuals to unlock their full potential.
A dynamic speaker, Andy has shared his insights on some of the world’s biggest stages and top podcasts, including The Rich Roll Podcast, Feel Better, Live More with Dr Rangan Chatterjee, The Slo Mo Podcast with Mo Gawdat, and The Virgin Radio Breakfast Show with Chris Evans.
As the original founder of the OneYearNoBeer (OYNB) movement, Andy helped pioneer the alcohol-free revolution. After leaving OYNB in 2019, he created The Willpower-Free Method ™ to quit alcohol easily & rapidly. Collectively, these initiatives have helped hundreds of thousands—if not millions—of people improve their health, performance, and happiness by taking a break from alcohol.
Andy is in an elite group of coaches trained to the master’s degree level in coaching psychology and positive psychology. He works with clients at every level, from everyday heroes to premiership footballers and C-suite executives.
Andy also serves as a lead trainer at the Professional Footballers’ Association (PFA) Business School.
Andy is also the founder of Coach Business School, which turns novices into world-class coaches through its coach accreditation courses and helps accredited coaches achieve their business goals through Andy’s unique Coach MBA.
In addition to his coaching work, Andy is producing a groundbreaking documentary ‘Going Dry’ —set for release in summer 2026—that aims to be the alcohol-free equivalent of The Game Changers, shining a spotlight on the benefits of an alcohol-free lifestyle.
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