{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Web Summit: Branch Co-Founder, Mada Seghete","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5da9d270aebf7f0b28b0c619/1699025220785-92cd6eeb0f180105143fd3a6c83fa3ae.jpeg?height=200","description":"

Branch is a deep-linking and mobile-attribution platform that helps companies build and measure user journeys. 


In 2014, Mada Seghete co-founded Branch on the fundamental principle that breaking down silos on the internet is critical to a brand’s ability to build engaging and relevant end-user experiences. 


Branch initially focused on delivering a deep-linking solution to navigate the complex mobile ecosystem and get users to the right destination. Its platform now also powers mobile attribution for 50,000+ of the world’s most advanced apps, helping companies like Airbnb, Pinterest, Slack, Ticketmaster, Tinder, Starbucks, and Yelp measure their users’ journeys. 


While attending Web Summit in Lisbon, Seghete, Branch’s current Managing Director and VP of Marketing, joined Toptal’s Chief People Officer Michelle Labbe to discuss creating Branch, women in tech, the future of work, and her Web Summit experience. 


Some Questions Asked:


In This Episode, You Will Learn:

Links:

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