{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Ep 19 – How Hassan Abdallah Rebranded Away From Crossfit and Raised Revenues and Profit On Reopening After COVID-19","description":"

Hassan Abdallah owned a CrossFit gym in Kogarah, NSW, Australia. But he began to wonder if he was selling his business short … While young people and the athletes loved his CrossFit gym, other people needed more attention. 

The pandemic lockdown offered him an opportunity to work through the details. Working with his NPE coaches, he rebranded his business. 

He shifted his business model from group training to personal/small group training. He switched from CrossFit athletes to busy professionals and parents. That allowed him to give individual clients more time and attention, with extra programming and nutrition coaching. 

In fact, he capped the total member base for his business to 85 (as opposed to 98 prior to the pandemic and a high of 120). 

With a greater client experience/quality of service to offer, he was able to raise his rates. That improved profitability, and even during the pandemic, he was able to bring in more revenue (from $28k ‘before’ to $32k ‘after’). 

Now the business is running near full capacity and he’s more confident than ever about the future of his business and his ability to serve his clients.

In this episode, you’ll learn:

  1. The keys to success when you’re rebranding your fitness business, shifting your services, and how to effectively communicate with your clients
  2. The benefits of downsizing your classes and focusing on delivering extreme value to clients
  3. The power of practicing faith and realizing your vision of your business is possible despite obstacles
  4. How Hassan and his team overcame the fear of sales
  5. How to stay engaged with your clients so they can see results and stick around longer
  6. The importance of being open to feedback from your coaches, asking your community for help, and pivoting when necessary to allow yourself to grow personally and professionally
  7. And much much more… 


","author_name":"Sean Greeley"}