{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5d8cc319b8ba57ae71fc96dd/6387299999ad860011313896?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The rise of the \"influencer\" (Ian Shepherd)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5d8cc319b8ba57ae71fc96dd/1669800996256-6d965ed94c8518c99e74e191f9165db1.jpeg?height=200","description":"<p>Welcome back to Rocket Fuel!</p><p><br></p><p>This week James sits down with Ian Shepherd, founder of The Social Store and co-founder of Electrify Video Partners.</p><p><br></p><p>Ian has 20 years experience in the industry, working in commercial roles for companies including Disney, Universal Music, WarnerMedia and BT. Ian is a leader in the influencer marketing space, working with some of the world's most popular social media creators.</p><p><br></p><p>Ian and James talk early vision in the creator industry, commercialisation and growth. How far have we come, and what is next for the business of creators?</p><p><br></p><p>———————</p><p><br></p><p>Follow James @JamesErskine (<a href=\"http://twitter.com/jameserskine\" rel=\"noopener noreferrer\" target=\"_blank\">twitter.com/jameserskine</a>)</p><p>Follow Rocket @WeAreRocketHQ (<a href=\"http://twitter.com/wearerockethq\" rel=\"noopener noreferrer\" target=\"_blank\">twitter.com/wearerockethq</a>)</p><p>Follow Rocket on LinkedIn (<a href=\"http://linkedin.com/company/thebigshot\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/company/thebigshot</a>)</p><p><a href=\"http://wearerocket.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">wearerocket.co.uk/</a></p><p><br></p><p>Follow Ian on Twitter&nbsp;<a href=\"https://twitter.com/ishepherd\" rel=\"noopener noreferrer\" target=\"_blank\">(</a><a href=\"http://twitter.com/ishepherd\" rel=\"noopener noreferrer\" target=\"_blank\">twitter.com/ishepherd</a><a href=\"https://twitter.com/ishepherd\" rel=\"noopener noreferrer\" target=\"_blank\">)</a></p><p>Contact Ian on LinkedIn&nbsp;<a href=\"https://www.linkedin.com/in/ishepherd/\" rel=\"noopener noreferrer\" target=\"_blank\">(</a><a href=\"http://linkedin.com/in/ishepherd\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/in/ishepherd</a><a href=\"https://www.linkedin.com/in/ishepherd/\" rel=\"noopener noreferrer\" target=\"_blank\">)</a></p><p><a href=\"https://www.thesocialstore.co/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.thesocialstore.co/</a></p><p><a href=\"https://www.electrify.video/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.electrify.video/</a></p><p><br></p><p>Hosted on Acast. See&nbsp;<a href=\"http://acast.com/privacy\" rel=\"noopener noreferrer\" target=\"_blank\">acast.com/privacy</a>&nbsp;for more information.</p>","author_name":"Rocket"}