{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5d854e4bbd7d8a2b67020e15/610ef8843b2eb6001a89b258?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"3 Common Mistakes That May Be Killing Your Sales ","description":"<p style=\"user-select: auto;\">We all want better sales results—so what’s the secret?</p><p style=\"user-select: auto;\"><br style=\"user-select: auto;\"></p><p style=\"user-select: auto;\">It lies in the brain, and knowing how to guide our sales people out of their&nbsp;<a href=\"https://smarttribesinstitute.com/hijack-how-your-brain-blocks-performance/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"user-select: auto;\">Critter State</a>, where they are overwhelmed, stressed, in fight/flight/freeze, and into </p><p style=\"user-select: auto;\"><br style=\"user-select: auto;\"></p><p style=\"user-select: auto;\">their&nbsp;<a href=\"https://smarttribesinstitute.com/stop-scaring-team-mediocrity/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"user-select: auto;\">Smart State</a>&nbsp;where they have fresh insights, are ready to tackle the day, are motivated and psyched to succeed.</p><p style=\"user-select: auto;\"><img src=\"https://smarttribesinstitute.com/wp-content/uploads/SalesResults_shutterstock-495x400.jpg\" style=\"user-select: auto;\"></p><p style=\"user-select: auto;\"><a href=\"https://twitter.com/share?text=Here+are+the+top+3+reasons+you+aren%E2%80%99t+getting+the+sales+results+you+want%3A&amp;via=Comaford&amp;related=Comaford&amp;url=https://smarttribesinstitute.com/3-common-mistakes-that-may-be-killing-your-sales/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"user-select: auto;\">Here are the top 3 reasons you aren’t getting the sales results you want:</a></p><p style=\"user-select: auto;\"><br style=\"user-select: auto;\"></p><p style=\"user-select: auto;\"><a href=\"https://twitter.com/share?text=Here+are+the+top+3+reasons+you+aren%E2%80%99t+getting+the+sales+results+you+want%3A&amp;via=Comaford&amp;related=Comaford&amp;url=https://smarttribesinstitute.com/3-common-mistakes-that-may-be-killing-your-sales/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"user-select: auto;\"><strong style=\"user-select: auto;\">CLICK TO TWEET</strong></a></p><p style=\"user-select: auto;\"><br style=\"user-select: auto;\"></p><p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">1-You Aren’t Asking the Right Questions</strong></p><p style=\"user-select: auto;\">Some of these are harder than others. But you need to ask them. Often, like quarterly at a minimum.</p><ul style=\"user-select: auto;\"><li style=\"user-select: auto;\">What percentage of your sales people are performing at quota?</li><li style=\"user-select: auto;\">How many stages are in the sales process? What happens at each stage? In which stage(s) do sales get stuck/slow down?</li><li style=\"user-select: auto;\">What’s your current sales cycle? How long would you like it to be and by when?</li><li style=\"user-select: auto;\">What percentage of your pipeline do you close? What percentage would you like to and by when?</li><li style=\"user-select: auto;\">What percentage of sales do you lose to competitors? What are the most common reasons? What percentage would you be willing to tolerate and by when?</li><li style=\"user-select: auto;\">What are your clients’ and prospective clients’ 5 greatest pain points?</li><li style=\"user-select: auto;\">What’s your current client retention rate? What would we like it to be and by when?</li><li style=\"user-select: auto;\">What are your current margins? What would you like them to be and by when?</li><li style=\"user-select: auto;\">How many qualified leads are generated each month? Through what channels? How many would you like and when?</li><li style=\"user-select: auto;\">What marketing channels are you currently using (trade shows, direct mail, social, webinars, blogs, infographics, Slide Shares, ads, etc)? Which are most effective?</li><li style=\"user-select: auto;\">What is the profile of your clients (<a href=\"https://smarttribesinstitute.com/the-3-things-all-humans-crave-and-how-to-motivate-anyone-anytime-anywhere/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"user-select: auto;\">SBM</a>&nbsp;Trigger, MP Profile,&nbsp;<a href=\"https://smarttribesinstitute.com/customer-centric-marketing-emotional-5-steps-understand-emotions-sales-process/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"user-select: auto;\">Customer Journey</a>, VAK preference)? How many profiles do we have?</li></ul><p style=\"user-select: auto;\"><br style=\"user-select: auto;\"></p><p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">2-You Don’t Have Visibility On Progress and Performance</strong></p><p style=\"user-select: auto;\">Many clients ask me for help in streamlining their weekly sales meetings. Here are some effective methods.</p><p style=\"user-select: auto;\"><br style=\"user-select: auto;\"></p><p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Weekly Salesperson Status Report</strong>&nbsp;– Set a specific date/time that weekly status is due so the Flash Report below is complete. Make it super easy for the salesperson to submit their weekly status, like by editing a Google Doc or some such, and also ensure it is clear that to be on the sales team this is what you require weekly:</p><ul style=\"user-select: auto;\"><li style=\"user-select: auto;\"># new client orders and details ($ amount, product/services, etc.)</li><li style=\"user-select: auto;\"># new existing client orders and details ($ amount, product/services, etc.)</li><li style=\"user-select: auto;\"># new prospects and details (expected $ amount, sales stage, next steps)</li><li style=\"user-select: auto;\">[whatever else you require to track performance and uncover potential problems]</li></ul><p style=\"user-select: auto;\"><br style=\"user-select: auto;\"></p><p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Weekly Sales Flash Report</strong>&nbsp;– Here’s what to cover each week with the sales team during a group huddle. Be sure to recap on email post-meeting so everyone remembers what was covered.</p><ul style=\"user-select: auto;\"><li style=\"user-select: auto;\">Summary sales activity per salesperson: how many orders at what stage of sales process, total $ per salesperson per stage, total velocity (movement from one stage to the next each week)</li><li style=\"user-select: auto;\">Winners for the weekly contest (whatever behavior you are currently incenting: new orders, upsells/down sells/cross-sells, specific product/service sales, fastest to report sales status in the CRM, etc.)</li></ul><p style=\"user-select: auto;\"><br style=\"user-select: auto;\"></p><p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Weekly CRM Update</strong>&nbsp;– Make sure all salespeople know what data needs to be entered in the CRM after each sales call. For example: sales stage movement for the week, notes per call/communication with prospect, proposal info and all sales activity info above. Some clients have their customer service reps do CRM data entry for salespeople as a reward once a certain sales performance level is achieved.</p><p style=\"user-select: auto;\">Some of our clients like to set up a Google doc or other repository to help celebrate sales people (as well as all other team members). On the doc each employee fills in their section listing what treats (under $200) they’d like to receive for terrific performance. Make this public so all can see and use, and you’ll find leaders have a much easier time providing&nbsp;<a href=\"https://smarttribesinstitute.com/march-3-is-employee-appreciation-day-do-you-do-these-5-things/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"user-select: auto;\">fun and meaningful incentive gifts</a>.</p><p style=\"user-select: auto;\"><br style=\"user-select: auto;\"></p><p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">3-Your Compensation System Isn’t Working</strong></p><p style=\"user-select: auto;\">The below plan is a super simple way to compensate sales people to incent them to:</p><ul style=\"user-select: auto;\"><li style=\"user-select: auto;\">Sell more new business</li><li style=\"user-select: auto;\">Hand off recurring business to account management</li><li style=\"user-select: auto;\">Team-sell where appropriate and know they’ll be compensated</li></ul><p style=\"user-select: auto;\">Edit this, make it your own, and see how well it works for you.</p><p style=\"user-select: auto;\"><br style=\"user-select: auto;\"></p><p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Base Commission</strong></p><ul style=\"user-select: auto;\"><li style=\"user-select: auto;\">New sales from new clients at x% (see “Levels of sales people” below)</li><li style=\"user-select: auto;\">Repeat sales from existing clients at y% (shared between sales person and CSR/account manager)</li></ul><p style=\"user-select: auto;\"><br style=\"user-select: auto;\"></p><ol style=\"user-select: auto;\"><li style=\"user-select: auto;\">Year 2 commission at&nbsp;<u style=\"user-select: auto;\">½&nbsp;</u>of y%</li><li style=\"user-select: auto;\">Year 3 commission at&nbsp;<u style=\"user-select: auto;\">1/3</u>&nbsp;of y%</li><li style=\"user-select: auto;\">Year 4 commission at&nbsp;<u style=\"user-select: auto;\">¼</u>&nbsp;of y% (sales person should be out of commission sharing here or sooner)</li></ol><ul style=\"user-select: auto;\"><li style=\"user-select: auto;\">    Gross margin expectation at z% — see “Accelerators” section below</li><li style=\"user-select: auto;\">    Levels of sales people:</li></ul><ol style=\"user-select: auto;\"><li style=\"user-select: auto;\">Entry level person and entry level quota of $ __________. Base: $ _____ Model salesperson: [name here]</li><li style=\"user-select: auto;\">Mid-level person (reaches quota 75%+ of time), has quota of $_________. Base: $ _____ Model salesperson: [name here]</li><li style=\"user-select: auto;\">Senior level person (reaches quota all the time), has quota of $_________. Base: $ _____ Model salesperson: [name here]</li></ol><ul style=\"user-select: auto;\"><li style=\"user-select: auto;\">     Levels of CSRs/Account Managers:</li></ul><ol style=\"user-select: auto;\"><li style=\"user-select: auto;\">Entry level and entry level quota of $__________. Model: [name here]</li><li style=\"user-select: auto;\">Mid-level (reaches quota 75%+ of time), has quota of $_________. Model: [name here]</li><li style=\"user-select: auto;\">Senior level (reaches quota all the time), has quota of $_________. Model: [name here]</li></ol><p style=\"user-select: auto;\"><br></p><p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Accelerators</strong></p><ul style=\"user-select: auto;\"><li style=\"user-select: auto;\">2 accelerators on increases in gross sales above quota – at ­­__% over quota gets __% commission, __% over quota gets __% commission</li><li style=\"user-select: auto;\">2 accelerators on increases in gross margin – at ­­__% over quota gets __% commission, __% over quota gets __% commission</li></ul><p style=\"user-select: auto;\"><br></p><p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Team Selling – per sale</strong></p><ul style=\"user-select: auto;\"><li style=\"user-select: auto;\">Effort Allocation must be defined clearly in CRM and entered formally:</li><li style=\"user-select: auto;\">Partner (shares ½ of all selling work) = 50-50% commission split?</li><li style=\"user-select: auto;\">Consultant (advisor, stops by client if in town, answers occasional client questions and encourages future communication to be with sales person– gets far less commission but still helpful) = 10-30%<u style=\"user-select: auto;\">&nbsp;???</u>&nbsp;of total commission (varies based on specific consultant levels)</li></ul><p style=\"user-select: auto;\"><br></p><p style=\"user-select: auto;\">Doing the above will help get and keep your sales team in their Smart State—which means greater performance, happier people, less stress for you!”</p>","author_name":"Christine Comaford"}