How we shop today certainly isn’t the same as it was before March 2020. The COVID-19 pandemic launched a swift if unsteady shift in shopping habits, both online and in-person, and retailers quickly learned that adaptation was essential to survival. Today, a hybrid retail approach is leading the way to increased sales.
In episode 4 of the second season of Delve's The \"New Normal\" podcast series, Professor Mehmet Gumus from the Desautels Faculty of Management at McGill University joins journalist Dave Kaufman to discuss how the COVID-19 pandemic helped to speed up the shift in how people shop and consume, what the future of brick-and-mortar establishments might look like, and the increasing role of omnichannel shopping in the everyday shopping experience of the consumer.
Read more on Delve and read the transcript.
Delve’s The \"New Normal\" podcast series is a collaboration between journalist Dave Kaufman and Delve, the official thought leadership platform of McGill University’s Desautels Faculty of Management. The “New Normal” is produced by Delve and Dave Kaufman, with audio engineering by David Rawalia. Each episode looks in-depth at a different aspect of the new normal that we are all navigating due to the COVID-19 pandemic. Original music by Saku Mantere.
Dave Kaufman is a Montreal-based journalist and commentator. He has worked for CJAD 800 and TSN 690 Radio in Montreal, CTV News Channel, CTV Montreal, and TalkRadio and SkyNews in the United Kingdom. He has written for the National Post, Montreal Gazette, and Toronto Sun and other publications. Follow him on Twitter at @TheKaufmanShow.
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