How can middle powers shape the field on which great powers exercise their influence—and what does that mean for businesses operating internationally?
In this episode of Interlinks, Patrick Daly welcomes back Richard Martin, President of Alcera Consulting in Montreal, strategy adviser, author and former Canadian Army officer. Drawing on his Strategic Code articles, Richard explores how countries can protect their freedom to act through alliances, institutions and collective action.
Our conversation covers:
Taking Interlinks’ macro-to-micro perspective, we connect shifting geopolitical alignments and the exercise of economic power to decisions about sourcing, markets, logistics, partnerships and investment.
For smaller countries and internationally active businesses, the challenge is to preserve room to manoeuvre: understand what other players are trying to achieve, build alternatives and maintain the capacity to adapt. These choices determine the ability to keep operating, capture new opportunities and thrive in a rapidly changing global environment.
Explore Richard’s writing at The Strategic Code.
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