In this episode of Interlinks, I’m joined by Michael Schank, founder and CEO of Insight Twin and author of Digital Transformation Success, to explore how organisations can turn AI’s capabilities into practical business improvements.
Michael explains how his Process Inventory Framework supports a digital twin of an organisation, connecting its processes, people, systems and performance. The central message: useful AI requires a reliable understanding of how work actually gets done.
We discuss fragmented organisational knowledge, data quality, identifying operational problems, and how businesses can start small and measure results. As Michael puts it: “So it’s all about getting that clarity, ownership, and accountability.”
Human judgement remains essential to checking AI’s recommendations and keeping the digital twin faithful to reality. As I suggest: “That person with the right insight enhanced by the AI, that’s going to be the game changer, I think.”
This is the macro-to-micro perspective in practice: technological advances reaching the front line, changing how decisions are made and operations are executed. We examine where productivity gains are emerging—and the challenges of extending them across entire organisations.
The implications reach beyond individual businesses, creating opportunities and challenges across sectors and helping shape the future of work, competitiveness and entire economies.
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