{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5d6996ad156201903067e8c4/6ac5116dbe68e9661ce59bb9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Creating and Protecting Your IP in the Age of AI with Sean Branagan","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5d6996ad156201903067e8c4/1791299729979-9f7c5931-7db0-48c1-ad31-c15efb57008d.jpeg?height=200","description":"<p>When almost anyone can publish, broadcast or create with AI, what makes their work worth paying attention to — and worth paying for?</p><p><br></p><p>In this episode of Interlinks, I’m joined by Sean Branagan, co-founder and Chief Marketing Officer of Chapter IP and Director of the Center for Digital Media Entrepreneurship at Syracuse University’s S. I. Newhouse School of Public Communications. </p><p><br></p><p>Sean brings together a career in media, technology, marketing, entrepreneurship and education to explore the opportunities and commercial challenges of the creator economy.</p><p>In our conversation, we explore:</p><ul><li>Sean’s journey from magazine publishing into technology, business creation and teaching creative entrepreneurship.</li><li>The democratisation of media: what happens when the tools of publishing and production become available to almost everyone.</li><li>Building an audience by understanding what people actually want, including why a podcast’s written summaries can become its most valuable output.</li><li>The difference between attracting attention and earning trust, and why useful, educational storytelling offers particular opportunities for B2B businesses.</li><li>Chapter IP’s ambitions for managing and licensing creative work, giving creators more control over its use, and enabling new ways to share ownership and income.</li><li>Why Sean believes that ‘value flows to scarcity’, and what that means for human judgement, lived experience, original questions and creativity as AI becomes more capable.</li><li>Treating a company’s knowledge as a valuable asset and choosing specific business applications for AI.</li><li>Sean’s forthcoming appearance at Futura, alongside his interests outside work and his reading recommendation.</li></ul><p><br></p><p>For me, this conversation brings us back to the macro-to-micro perspective: how developments in technology in the wider world translate into everyday work, decisions and capabilities for individual businesses. The opportunity to publish is one thing; earning trust, protecting the value of your work in a world of AI, and building a sustainable business around it are very different challenges. The new tools do not remove the need for sound judgement.</p><p><br></p><p>Sean Branagan will be speaking at the Futura Innovation Conference in Limerick, Ireland, from 19–21 October 2026, including a session with Professor Beth Egan exploring attention, trust and effective communication. Interlinks listeners can save €50 on attendance, paying €349 instead of the usual €399. Click <a href=\"https://registration.futuraevent.com/w/event/69d6763b1c1b86dc7aa41556?page_id=69ef7245e4c11bc3650d08c3\" rel=\"noopener noreferrer\" target=\"_blank\">here</a> and use discount code PDALY when booking. </p>","author_name":"Patrick Daly"}