{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5d535c935cbc0d0a41f6a732/6890e630f3bc046081785766?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"From Devastating Hacks to a Successful Exit: Skivys Femme's Kelly Degnan","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5d535c935cbc0d0a41f6a732/1754326366298-6d290b76-dbff-4eae-ab68-3c8a3d2bc72d.jpeg?height=200","description":"<p>From a childhood business selling painted buckeyes to a multi-million dollar loungewear brand, Kelly Degnan has always been a creative entrepreneur. She built Skivys Femme from a simple idea during the pandemic into a seven-figure success story, only to face a domain hack and an inventory crisis that threatened to derail it all.</p><p>In this episode, Kelly shares her rollercoaster journey, from bootstrapping her first business to making the tough decision to sell—even when her books weren't at their peak.</p><p><br></p><p><strong>You’ll learn:</strong></p><ul><li>How a simple problem during the pandemic turned into a seven-figure business</li><li>The pros and cons of bootstrapping your brand to millions in revenue</li><li>The devastating impact of a domain hack and how to protect your business</li><li>Why \"off-peak\" sales seasons can present the biggest challenges</li><li>How to find the right broker who will be a \"therapist\" through the emotional journey of selling</li><li>The surprising benefits of a fast sale with a strategic buyer</li><li>The joy of staying on with the new company and focusing only on the work you love</li></ul><p><br></p><p><strong>Timestamps: </strong></p><p>00:01:00 – From a childhood side hustle to launching Skivys Femme </p><p>00:05:41 – Bootstrapping and finding the perfect overseas manufacturer </p><p>00:10:00 – How ad agencies and then a single expert helped drive massive growth </p><p>00:15:20 – The \"Oh crap\" moment: a domain hack and inventory crisis </p><p>00:20:41 – Why Kelly started exploring an exit </p><p>00:23:05 – Eric Pittman's initial advice on selling and when the timing is right </p><p>00:27:00 – The benefits of selling to a strategic buyer </p><p>00:28:03 – Staying on and focusing on the roles you love </p><p>00:29:19 – Kelly's advice for other business owners thinking about an exit </p><p>00:32:41 – Introducing her new brand, Vital Youth Blends (Vibe) </p><p>00:37:34 – How Kelly celebrated the sale with her son</p><p><br></p><p>For 30% off from Kelly's new product, go to https://www.vitalyouthblends.com/ and use promo code VIBE30.</p><p><br></p><p>This episode of Deal Closers is hosted by Jason Gillikin, brought to you by WebsiteClosers.com, and is produced by Walk West.</p>","author_name":"Website Closers"}