{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5d535c935cbc0d0a41f6a732/6602b1a875bf1c00168f222e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Vital Metrics for Conversion Rate Optimization, with Courtney Lindau","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5d535c935cbc0d0a41f6a732/1711452372071-6eb1cd07201899ff1551af1826fec212.jpeg?height=200","description":"<p>One of the KPIs buyers are looking for when analyzing a business is its conversion rate - the number of users who converted as a percentage of the total number of users that visit your site. A steadily increasing conversion rate can mean that your brand is becoming better known or your messaging is more attractive - and that’s something that’s attractive to the buyer as well.&nbsp;&nbsp;</p><p><br></p><p>A decreasing conversion rate - unless you’re getting a lot more users to the site - that could indicate something’s wrong.</p><p><br></p><p>So what are the vital metrics we need to analyze to move towards maximizing CRO?</p><p><br></p><p>Courtney Lindau Lee is the Partner and Head of Practice at <a href=\"https://nimblegravity.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Nimble Gravity</a>.</p><p><br></p><p>This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by <a href=\"https://www.earfluence.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Earfluence</a>.</p>","author_name":"Website Closers"}