Corporate America knows you better than ever before, but is that a good thing? The apps we use, the electronic books we read, and the digital coupons we shop with may be convenient, but they also provide businesses with an increasingly fine-grained map of our daily activities. Meanwhile, the new discipline of neuromarketing uses brain scans to probe consumers’ motivations without their conscious participation. David Yokum (of The Policy Lab) and Mark Bartholomew, Professor of Law at the University at Buffalo and the author of “Adcreep,” discuss the state of the art in advertising technology and whether there is anything individuals can or should do to defend themselves from increasingly invasive forms of market research.
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