{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5d42020745842932757e7134/6a5e3925e3a16a6488c5e811?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 411: Pricing Decisions Unlocked: How to Charge What You're Worth Without the Guilt","description":"<p>Episode Summary</p><p><br></p><p>Still flinching when you tell a client your price? Amber Fuhriman breaks down the internal beliefs and external market realities behind every pricing decision, showing business owners exactly how to stop undercharging and start setting prices they're actually congruent with.</p><p><br></p><p>Key Topics Covered</p><p><br></p><ul><li>Why pricing conversations trigger deep beliefs about worth, value, and money programming</li><li>How to find the middle ground between what you think you're worth and what the market will bear</li><li>The difference between internal pricing blocks (self-worth, fear of judgment) and external pricing factors (market rates, competitors)</li><li>How to structure pricing based on one-to-one time versus scalable, recorded, or course-based offers</li><li>Why over-explaining your price signals insecurity and how to shift your energy when quoting rates</li></ul><p><br></p><p>Notable Quotes</p><p><br></p><ul><li>\"If money conversations make you uncomfortable, pricing decisions will always be difficult.\"</li><li>\"What I think doesn't matter, because if we set a price that's above what they think they're worth, they are going to sabotage every single sales conversation they have.\"</li><li>\"For a very effective coach that knows what the fuck they're doing, $2,000 a month for one-on-one coaching is peanuts.\"</li><li>\"If you don't know that number, then how the hell are you gonna set your prices?\"</li></ul><p><br></p><p>Call to Action</p><p><br></p><ul><li>Book a free strategy call with Amber: <a href=\"https://calendly.com/amberfuhriman/connection-call?month=2021-05\" rel=\"noopener noreferrer\" target=\"_blank\">https://calendly.com/amberfuhriman/connection-call?month=2021-05</a></li><li>Join the Break Your Bullsh*t Box Community: <a href=\"https://www.facebook.com/share/g/185xJ6KALu/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/share/g/185xJ6KALu/</a></li><li>Check out Amber's Speaker Reel: <a href=\"https://www.youtube.com/watch?v=vPj5OBvjrr0\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=vPj5OBvjrr0</a></li></ul>","author_name":"Amber Fuhriman"}