{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5d42020745842932757e7134/69fde6f0c117aa79bf99af6e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 392: Pricing From the Inside Out: How Identity Drives Every Number You Charge","description":"<p>Episode Summary</p><p><br></p><p>Your pricing problem is not a pricing problem. Amber Fuhriman breaks down why the number you charge is a direct reflection of your identity, not the market, and how to close the gap between what you know you're worth and what you actually believe you deserve to charge.</p><p><br></p><p>Key Topics Covered</p><p><br></p><ul><li>Why that half-second hesitation when someone asks your price is an identity problem, not a business problem</li><li>How childhood money stories and beliefs about worth show up in every pricing conversation you have</li><li>Why your clients take their cues from you: if you don't believe your price, neither will they</li><li>The gap between the price you want to charge and the identity you're currently living in, and why the gap always wins</li><li>How to identify the version of you that set your prices in the first place and what it takes to change it</li></ul><p><br></p><p>Notable Quotes</p><p><br></p><ul><li>\"That half second is not a pricing problem. That's an identity problem.\"</li><li>\"Your price isn't just a number. It's a declaration of your worth. Every time you name your price, you are telling the world, and more importantly, yourself, what you believe your work is worth.\"</li><li>\"If you don't believe it's worth what you're charging, why the hell would they?\"</li><li>\"Somewhere underneath the spreadsheet and the market analysis and the competitor analysis and the research is this eight-year-old kid who learned that asking for too much will make people like you less. And that kid is sitting at a table every single time you talk about your price.\"</li><li>\"The identity has to expand to meet that price, and that is exactly the work that we get to do.\"</li></ul><p><br></p><p>Call to Action</p><p><br></p><ul><li>Book a free strategy call with Amber: <a href=\"https://calendly.com/amberfuhriman/connection-call?month=2021-05\" rel=\"noopener noreferrer\" target=\"_blank\">https://calendly.com/amberfuhriman/connection-call?month=2021-05</a></li><li>Join the Break Your Bullsh*t Box Community: <a href=\"https://www.facebook.com/share/g/185xJ6KALu/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/share/g/185xJ6KALu/</a></li><li>Check out Amber's Speaker Reel: <a href=\"https://www.youtube.com/watch?v=vPj5OBvjrr0\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=vPj5OBvjrr0</a></li></ul>","author_name":"Amber Fuhriman"}