{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5d38b88df319c8d37406ab35/625546ef1f5d58001260c006?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Neverending Battle Between Marketing and Fulfillment","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5d38b88df319c8d37406ab35/1592281060920-2a5b7e17d73e6dfc8188c921e7a615d0.jpeg?height=200","description":"<p><strong>&gt;&gt; Get the newest LFG episodes delivered to your inbox when you </strong><a href=\"https://casefuelus.activehosted.com/f/1\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Sign Up for our Newsletter</strong></a><strong>.</strong></p><p><strong>Resource Links:</strong></p><ul><li>Looking for improvements to your marketing? Start by avoiding common mistakes, found in <a href=\"https://joinnow.live/s/oZE2VG\" rel=\"noopener noreferrer\" target=\"_blank\">our new training</a></li><li>Get access to Close Your Next Consultation training and other valuable resources when you join our <a href=\"https://www.facebook.com/groups/lawfirmgrowthsecrets\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook group</a></li><li>Estate planning attorney? Plug into a proven system for consistent revenue with <a href=\"https://contact.casefuel.com/apply1-pps-p/\" rel=\"noopener noreferrer\" target=\"_blank\">Seminar 3.0</a></li></ul><p>This rule is a constant reality inside law firms…</p><p><strong>The problem that you’re solving today is going to create a different problem.</strong></p><p>In this instance…we’re talking marketing and fulfillment. For example…</p><p>If you nail the marketing, you have to figure out fulfillment.&nbsp;</p><p>Once you hire people for fulfillment, you have to figure out ways to keep things going on the marketing side.</p><p><strong>There’s never going to be an end to this cycle.</strong></p><p>These things have to move in lockstep as much as possible, but they will never be in perfect unison.</p><p>So, what’s the best way to systematize and gain confidence in this perpetual cycle that’s necessary for growth, and why do firms get stuck figuring this out?</p><p>In this week’s podcast, Jan discusses why neverending battle can be particularly challenging for some firms, and what simple steps are necessary to gain control of this cycle.</p><p>There’s much more to learn in this episode about scaling your firm, so tune in now!</p><p><strong>In this episode:&nbsp;</strong></p><ul><li>0:55 - The front house versus the back house</li><li>1:25 - If you’re stuck at a specific level of growth against your will…</li><li>2:43 - Why this battle is particularly tough for solo firms&nbsp;</li><li>4:39 - A common situation where people get stuck</li><li>6:32 - Understanding your first and second moves for growth</li><li>8:29 - A requirement after tripling your headcount&nbsp;</li></ul><h3>About Our Host:</h3><p>Jan Roos is the founder and CEO of <a href=\"https://contact.casefuel.com/home/\" rel=\"noopener noreferrer\" target=\"_blank\">CaseFuel</a> agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, <a href=\"https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Legal Marketing Fastlane</em></a>. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.</p><p>If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.</p><p><br></p><p><br></p>","author_name":"Jan Roos - Legal Marketing Expert, Author, and Speaker"}