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If you have a law firm, it's hard to ignore this number.
Why?
Because it represents the purchasing power of the fastest growing ethnic group in the country...
...the Hispanic market.
It’s an audience that you can no longer afford to ignore in 2021 and beyond.
So, how can you tap into this market if you haven't already?
Well, statistics show that online marketing is the best way to target them, by far.
Is your firm ready to get a slice from that $1.5 trillion pie?
Let's start by getting some practical advice from an expert on this subject.
In this week’s podcast, Co-founder and Head of Partnerships at Nanato Media Liel Levy joins us to discuss why it's absolutely necessary to include marketing that specifically targets the massive US Hispanic market.
There's much more to learn in this episode about why every law firm should have a better understanding of the rapid growth and opportunity in the Hispanic market, so tune in now!
In this episode:
0:59 - Hispanic market essentials
3:54 - Consequences of no calibration
6:00 - Hispanic market growth
10:07 - Giving back to the community
13:01 - First-time outreach to the Hispanic market
17:21 - Big picture using the internet
18:49 - Distinctive Hispanic demographics
21:52 - Market recommendations
26:46 - A difficult traffic source to master
30:40 - Social media strategy for Hispanic markets
36:41 - Where to reach Liel Levy
Liel Levy is the Co-founder and Head of Partnerships at Nanato Media, a bilingual digital marketing agency specializing in the US Hispanic market. Nanato Media specializes in helping law firms across the country run marketing campaigns that target local Hispanic markets.
Liel is also the co-author of the book Beyond Se Habla Español: How Lawyers Win the Hispanic Market and the Co-host of the In Camera Podcast. After a career in the food and hospitality space, Liel entered the marketing industry, working as the Assistant Food and Beverage Director and MUZE Restaurant Manager at Mandarin Oriental and Restaurants Manager at Meliá Hotels International.
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
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