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On the surface, it may seem like all revenue is good revenue. But looks can be deceiving.
Simmering under the surface are invisible but significant revenue costs that don’t show up on a profit and loss statement. These hidden costs poison a firm’s potential — and drain firm owners of their time and mental energy.
If you feel like you're stuck in a time loop of stagnant growth, you can likely blame the effects of toxic revenue. And while it's present in firms of all sizes, it's especially problematic for solo firms.
To escape the time loop and reach a higher level of growth, you'll need to ditch the offending income and shift focus. But how can you determine which revenue streams cost more than they’re worth?
In this week’s podcast, Jan Roos discusses what toxic revenue looks like and how numbers don’t always reflect the true costs. He talks about how to identify toxic income and shines a light on the less obvious downsides of working with toxic clients.
There’s much more to learn in this episode about scaling your firm, so tune in now!
Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
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