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As a consumer - what do you look for when you buy?
When it comes to choosing toothpaste, a plumber, a new smartwatch or something else…
It’s likely you’ll gravitate towards a product or service that combines decent quality with a fair price.
It’s a no-brainer.
We avoid overpaying for something we can get cheaper elsewhere. Except...
...when we have a compelling reason to spend more on a product.
We spend more for the promise of quality (think Apple). And we pay extra for the promise of a superior experience (staying at the Hilton vs. the Motel 8).
In other words, the promise of “better” is the key to profitability for many products and services.
Better is worth more.
And it should be no different with law firms.
In fact, if you want to survive in the long-term - your law firm must be better.
Today, host Jan Roos discusses why this common law firm model is attractive in the short-term - but can have devastating effects in the long-term.
Using real-world examples, he demonstrates the one thing firms can do now for future success.
Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane, which talks about PPC lead generation, a technique used to generate client leads for big and small practices
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