{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5d38b88df319c8d37406ab35/5efacc577c5518715fc23630?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Is Google Really Looking Out For You?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5d38b88df319c8d37406ab35/1593494660893-0456716135f9bb3a5c25b052613a1920.jpeg?height=200","description":"<p><strong>Resource Links:</strong></p><ul><li>CaseFuel Website (<a href=\"http://casefuel.com/\" rel=\"noopener noreferrer\" target=\"_blank\">http://casefuel.com/</a>)</li><li>Get your copy of “Legal Marketing Fastlane” (<a href=\"https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX</a>)</li></ul><p>Google makes its money from online advertisers. So it’s safe to assume the changes they make will benefit advertisers. Right?</p><p>It turns out that isn’t always the case. While the big platforms do need to maintain a good advertiser experience overall, occasionally decisions are made where individual advertisers are thrown under the bus in changes that are likely to move the stock price up.</p><p>You have to break a few eggs to make an omelette, so to speak. But with the right knowledge you can make sure your shell stays intact!</p><p>Is Google really looking out for the little guy? Join me in today’s podcast as we dive into the dark side of Google AdWords.</p><p><strong>We’ll be talking about:</strong></p><ol><li>Revisiting “Legal Marketing Fastlane” <strong>[00:30]</strong></li><li>Google AdWords and its search traffic changes: It’s just business <strong>[00:58]</strong></li><li>Facebook and its acquisitions as a platform for selling impressions <strong>[04:16]</strong></li><li>Notes on working with Google from the Legal Marketing Fastlane <strong>[07:07]</strong></li><li>Why Google is not looking out for the little guy <strong>[07:55]</strong></li><li>The issues with Google’s Search Network and landing pages <strong>[08:35]</strong></li><li>Why the “Search Network with Display Select” setting is not the best campaign setting there is <strong>[10:26]</strong></li></ol><p><strong>About Our Host:</strong></p><p><strong>Jan Roos</strong> is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.</p><p>If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.</p>","author_name":"Jan Roos - Legal Marketing Expert, Author, and Speaker"}