{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5d26e496b9ed80ab57e7f4af/696dfcaa36ab0b52688b6f34?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Adventures in Publishing-land: Killer Publicity with The Traitors, Romantasy Takeovers, and Scam AI Marketing Emails","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5d26e496b9ed80ab57e7f4af/1768815771469-56ae767f-f127-4f29-a3a1-29e0106caaf1.jpeg?height=200","description":"<p><a href=\"https://youtu.be/xW-ifyMAIPM\" rel=\"noopener noreferrer\" target=\"_blank\">Watch as a full video on YouTube</a></p><p><br></p><p>We're back! On this week's episode, we discuss the show everyone is talking about - The Traitors! With crime author Harriet Tyce's appearance, we chat about the impact it has had on her book sales, and also wonder which reality show we would choose to go on to boost our publicity (there is also some spoiler discussion about this season of the UK Traitors, so be careful if you are not up-to-date!)</p><p><br></p><p>Plus, we talk about big money's interest in Romantasy, and whether that will crowd out the market for other genres, and also discuss the rapid rise of scam marketing emails that are being sent to authors thanks to AI...</p><p><br></p><p>00:00 Intro</p><p>01:34 Dollars &amp; Dragons - Is Big Money Skewing Fiction?</p><p>16:52 The Flattery Trap - Predatory Promo Offers</p><p>27:30 Killer Marketing? - The Traitors Effect</p><p>44:14 Off Script - Nadine finds another stranger than fiction story for inspiration</p><p>49:33 Off Script - Final Chapter: What we've been watching and reading</p><p><br></p><p>Links:</p><p><a href=\"https://archive.ph/Ajpi4\" rel=\"noopener noreferrer\" target=\"_blank\">Chernin Group invests in Romantasy publisher Entangled</a></p><p><a href=\"https://www.thebookseller.com/news/authors-hit-with-deluge-of-scam-emails-from-fake-marketers-offering-paid-promotion\" rel=\"noopener noreferrer\" target=\"_blank\">Authors hit with deluge of scam emails from fake marketers</a></p><p><a href=\"https://www.theguardian.com/books/2026/jan/14/crime-writers-ideal-the-traitors-contestants\" rel=\"noopener noreferrer\" target=\"_blank\">Why crime writers make good Traitors contestants</a></p><p><br></p><p>Adventures in Publishing-land is brought to you by STET Podcasts - the one stop shop for all your writing podcast needs, featuring Page One - The Writer's Podcast, The Conversation with Nadine Matheson and more!</p><p><br></p><p><a href=\"https://bsky.app/profile/stetpodcasts.bsky.social\" rel=\"noopener noreferrer\" target=\"_blank\">Follow us on Bluesky</a></p><p><a href=\"https://www.instagram.com/stetpodcasts/\" rel=\"noopener noreferrer\" target=\"_blank\">Follow us on Instagram</a></p>","author_name":"STET Podcasts"}