{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5d250428d9d747f367f1cea2/5fd8cb581240b11e0a3119ac?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Resilience, Re-Orientation & Repurposing with Megan Dougherty","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5d250428d9d747f367f1cea2/1608043272266-6f9581b3ea2b53c7e415b6016f8001bf.jpeg?height=200","description":"<p>Megan Dougherty is the co-founder of One Stone Creative, a multi-media content agency that specializes in podcasts and online courses. She has been working in digital marketing and online business development for over a decade and has had the privilege of working with hundreds of business owners in a wide variety of industries. She lives in Gatineau, Quebec, and when she's not thinking about podcast strategy, she likes to grow vegetables and watch disaster movies.</p><p><br></p><p>In today’s episode, Megan talks to Monique about how she started in the industry on the basis of being a business school drop-out. (she was a baker before getting into marketing!) She never set out to be a podcast producer - it all started with a random phone call from an old co-worker.</p><p><br></p><p><br></p><p><strong>HOT TOPICS OF THE EPISODE</strong></p><p>[1:43] - Monique introduces her guest, Megan Dougherty.</p><p><br></p><p>[2:57] - Tell us who are you? What do you do?</p><ul><li>My name is Megan Dougherty and I run one stone creative, which is a multimedia content agency. We specialize in creating podcasts for small business owners, department heads, small companies.</li></ul><p><br></p><p>[6:02] - Why did you become a baker first and how did you transition and why?</p><ul><li>I really liked the bakery, that's a really pleasant type of work.&nbsp;</li><li>I happen to go onto Craigslist, and then I happen to be the kind of person that this entrepreneur was looking for.</li></ul><p><br></p><p>[10:30] -&nbsp; So what was your biggest challenge from making pie all day long and then starting with this entrepreneur.</p><ul><li>That was the biggest challenge, I think for me it wasn't even that I didn't know what I was doing. I didn't even know I couldn't begin to imagine all of the things that I didn't know.&nbsp;</li></ul><p><br></p><p>[15:49] - Megan talks about when she started to notice the hideous patterns.</p><p><br></p><p>[26:52] - You just talked about how your former colleague called you and asked you to form a business together. And you just said yes. Did you know what business?&nbsp;</p><ul><li>No, I figured it would be something in the marketing space because my business partner's background was in commercial radio production.</li></ul><p><br></p><p>[27:57] - Megan talks about how she actually started the podcast.</p><p><br></p><p>[30:05] - What if I want to monetize my account and or get people who listened to it to buy my stuff. What am I going to do?</p><ul><li>The nice thing is it's never too late to start adding structure.</li></ul><p><br></p><p>[34:24] - So what is your favorite way to monetize podcasts?</p><ul><li>I find that the fastest and the path to ROI that feels the best with podcasting is&nbsp; a networking tool.</li></ul><p><br></p><p>[36:50] - I do want to dive a little bit into this online course part because you mentioned that you don't actually do online courses, unless you can be really picky about it.</p><ul><li>The way in which I'm really picky is I need to be absolutely certain in my own heart that someone's going to make money on it.</li></ul><p><br></p><p>[38:31] - What does efficiency mean to you?</p><ul><li>Efficiency definitely means getting the either most or best benefit out of work done.</li></ul><p><br></p><p>[39:14] - If you had to give the top three tips for using a podcast as a business strategy, which one would that be?</p><ul><li>You're the boss of your podcast.</li><li>Repurpose. But don't be lazy about it.</li><li>Be consistent.</li></ul><p><br></p><p><br></p><p><strong>AWESOME RESOURCES THAT WE TALKED ABOUT IN THIS EPISODE</strong></p><p><strong>Book 1: </strong><a href=\"https://www.amazon.com/Cheaper-Dozen-Belles-Their-Toes/dp/B0002IQKHC\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.amazon.com/Cheaper-Dozen-Belles-Their-Toes/dp/B0002IQKHC</a></p><p><strong>Book 2:</strong> <a href=\"https://www.amazon.com/First-Break-All-Rules-Differently/dp/1531865208\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.amazon.com/First-Break-All-Rules-Differently/dp/1531865208</a></p><p><strong>Ebook:</strong> <a href=\"https://onestonecreative.net/will-a-podcast-work-book\" rel=\"noopener noreferrer\" target=\"_blank\">https://onestonecreative.net/will-a-podcast-work-book</a></p><p><br></p><p><br></p><p><strong>IMPACTFUL QUOTES OF THIS EPISODE</strong></p><p>Efficiency happens for me when I figure out what I want to happen before I do a thing. - <strong>Megan Dougherty.</strong></p><p>Choose your battles and choose your moments. - <strong>Megan Dougherty.</strong></p><p>Your idea is as good as anyone else's until it's proven. - <strong>Megan Dougherty.</strong></p><p><br></p><p><br></p><p><strong>FIND MORE ABOUT MEGAN DOUGHERTY HERE.</strong></p><p><strong>Website: </strong><a href=\"https://onestonecreative.net/\" rel=\"noopener noreferrer\" target=\"_blank\">https://onestonecreative.net/</a></p><p><strong>Facebook: </strong><a href=\"https://www.facebook.com/OneStoneCreative/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/OneStoneCreative/</a></p><p><strong>LinkedIn:</strong> <a href=\"https://www.linkedin.com/in/doughertymegan/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/doughertymegan/</a></p><p><br></p>","author_name":"Monique Lindner"}