{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5d12781cc33e3ea85b1523d2/656f6bdce0d02700124caa0e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Product Marketing for MedTech w/Marnie Hayutin","description":"<p>Marnie Hayutin, founder of Writing.Health, returns to share tips for marketing messaging that work for medtech. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss how to highlight features and benefits of a medtech product without overwhelming people. </p><p>Visit&nbsp;<a href=\"http://hc.show/\" rel=\"noopener noreferrer\" target=\"_blank\">HC.Show</a> for more on this show and to sign up for email notifications of new episodes.  </p><p>Resources: </p><ul><li><a href=\"https://www.healthconnectivetech.com/wp-content/uploads/2023/12/marketing-funnel-pyramid.png\" rel=\"noopener noreferrer\" target=\"_blank\">The Marketing Pyramid</a></li><li><a href=\"https://shows.acast.com/paradigm-shift-of-healthcare/finding-your-content-sweet-spot-wmarnie-hayutin\" rel=\"noopener noreferrer\" target=\"_blank\">Finding Your Content Sweet Spot w/Marnie Hayutin</a></li></ul>","author_name":"Health Connective"}